A decade of Photoshop tools.

Turn a hard technique into one click.

A great Photoshop effect can take an artist hours of manual layer work and a tutorial to follow. My products collapse that into a single action: the user runs the tool, and the technique applies itself, editable and non-destructive.

Doing that well is half design and half engineering. The visual result has to look hand-made, and the code underneath has to survive every Photoshop version, language, and document a stranger throws at it. I wrote both halves: the look and the plugin.

The same instinct, now pointed at AI.

A decade of shipping plugins to a global audience taught one durable skill: find the seam where a tool should exist, then design and code it well enough that strangers trust it with real work. As AI reshaped creative software, I pointed that same instinct straight at it. The craft did not change, only the tools, and the AI systems across the rest of this site are the result.